Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, he joined CMA CGM where he became managing director of the freight forwarding division, and then vice president of Innovation. This is how he discovered the gap between the latest available technologies and the outdated shipping management tools. Lauron founded BuyCo in 2015 to help importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations. This is achieved through a collaborative SaaS solution interfacing importers and exporters with shipping lines, forwarders, and any other supply chain participants. Using BuyCo means up to 40% productivity increase, better cost control, and a state-of-the-art customer service for exporters, using lean procurement as a competitive advantage. Typical BuyCo customers are enterprises running 5,000 to 500,000 containers a year, such as Nestlé, AB InBev, Renault, and Total.